The Top 7 Auto Body Shop Marketing Ideas
Body Shop Marketing provides comprehensive digital marketing services for local, family-owned, and independent auto body shops and automotive collision repair centers. Large corporations and national auto body shop franchises create fierce competition that is very difficult for smaller businesses to overcome. As a full-service auto body shop marketing agency, they leverage personalized solutions to help their clients dominate the local market, generate leads, and drive revenue growth. Their ultimate mission is to double the monthly sales of 43 independent auto body shops. Below, they've covered seven auto body shop marketing ideas and how to implement them.
1. Build and Manage a Fast, Responsive Website
The best digital marketing tool an auto body shop can utilize is its website. Basically, it needs to act as a 24/7 marketing tool that advertises the services of the business, promotes its unique benefits, and makes it easy for a potential customer to get in touch or schedule an appointment.
Building and managing a website allows body shops to establish a digital presence in their local community and neighborhoods. The ideal website has:
- Fast page load speeds
- A mobile-friendly, responsive layout
- Simple, intuitive, user-friendly navigation
- Helpful and valuable content
- Accurate contact information
- Links to social media profiles
- About Us and Contact Us pages
- Quality visual content
The Body Shop Marketing team offers AutoSite service, building customized, fast, and mobile-friendly websites. Clients can expect AutoSite to help them boost conversions and generate more revenue.
2. Use Local SEO Techniques
Search engine optimization (SEO) is a proven-successful marketing technique that’s a particularly powerful tool for local, service-based businesses. However, it takes a serious commitment of time, effort, and energy. Most business owners with a body shop or collision repair center don’t have any extra time to devote to this vital marketing strategy.
One solution is Body Shop Marketing’s AutoBoost. It manages on-page, off-page, and local SEO tactics, combining all three into one comprehensive online presence management system. Features include custom blog articles and press releases that maximize local SEO performance and boost website ranking in search results.
3. Google Business Profile Optimization
The first thing people do when they need information on local businesses – like an auto body shop – is search on Google. That’s why it’s so essential for independent auto body shops to claim their Google Business Profile (GBP) as part of their local SEO techniques.
Google Business Profile management is an ongoing process that is best left to professionals. The experts at Body Shop Marketing include Google platform optimization in their services, helping their clients maximize the benefits and results from their GBP.
4. Utilize Geofencing to Capture Local Customers
Geofencing is one of the top auto body shop marketing ideas. It is an innovative method of targeting people who are most likely to need services from an auto body shop. Body Shop Marketing uses geofencing through the AutoCapture tool. AutoCapture works by establishing a “digital fence” around the local areas where potential customers are most likely to be, such as competitor shops or retail stores that sell auto parts.
Once a person walks through the digital fence zone, the Body Shop Marketing team can get the ID number off their phone. They can then deliver targeted ads directly to the apps and browsers on that person's phone. It’s an effective marketing strategy that can help local body shops gain back some of the business they lose to corporate collision centers.
5. Social Media Marketing and Customer Engagement
Connecting with potential and current customers is a key element of successful marketing for auto body shops. Social media marketing is one of the most effective methods of engaging with local community members and increasing awareness for business owners.
Body Shop Marketing offers a comprehensive solution for social media marketing called AutoSocial. Their team handles every aspect of social media management for their clients, including customized content, photos, and videos. Clients can view and monitor all their social media activity through a centralized, user-friendly dashboard.
6. Interact in the Local Community
Customers choose local, independent auto body shops over national franchises because they value their commitment to service and family values. Auto body shop owners who want to establish credibility and trust with potential customers can gain substantial benefits and market their business by interacting in the local community.
Some ideas include getting involved in school fundraisers, volunteering, and sporting events. It goes a long way toward strengthening the community and demonstrating genuine care toward customers. In turn, it provides low-key marketing and reputation management.
7. Work with a Professional and Experienced Auto Body Shop Marketing Agency
Most digital marketing agencies are surprisingly affordable. Family-owned businesses may not have the millions large corporations can spend on advertising, but more money doesn’t always mean better results.
The team at Body Shop Marketing offers comprehensive digital marketing solutions they tailor towards small, family-owned auto body repair shops. Outsourcing such an important task to professionals is often the best course of action for many local body shops, as they can have experts customize and build a strong, successful marketing strategy.
Body Shop Marketing offers an end-to-end solution for local, independent, and family-owned auto body shops struggling to gain a foothold in competing against corporate collision centers and franchises. They offer personalized attention and customized marketing strategies for their clients.
Business owners who have trouble developing auto body shop marketing ideas can benefit greatly from the services this professional agency offers in helping to drive growth and revenue. Schedule a free, no-obligation consultation today with Body Shop Marketing by calling 855-667-9648.
